How videos can help your home business.
Statistics on video marketing strongly show increased attention and response by consumers. But there are other advantages to using video in your home business.:
Develop your skills.
- Improve relationships and trust. People feel more comfortable with the business they see and hear.
- Increase repeat buyers and references. Through video, you can make sure people use your products and services correctly, which enhances customer satisfaction leading to repeat purchases and referrals.
- Developing SEO. Search engine Love video. Especially if your video is on YouTube, which is owned by Google, having videos can be an effective part of your SEO strategy.
- Increase social stocks. People are more likely to share videos than other forms of content. Group Marketing Presission shows that 93% of mobile users share video content.
- Build additional source of income. You can offer your videos for free on YouTube and still earn money.
Ways you can use Video in your home business
Many home owners struggle with the way they can use videos in their business. The truth is, there are many different types of videos you can use in your business, including:
- Introducing yourself: Videos are a great way to greet people on your website and they start to know you.
- Video-in-the-life: These videos are small windows to your business.
- Product reviews.
- Q and A answer your market questions.
- Testimony: Clients and customers can share their positive experiences with your business.
- Customers thank you, let your clients and customers know that you value them.
- Customer-generated videos: You can survey your subscribers, or get videos from them using your product/service.
- Lead capture: Instead of just having shapes and text, you can insert a video to let people know what they'll get if they sign up for your list. In fact, you can have a video as a lead magnet that you provide when they sign up for your list.
- If you have a product for sale, you can use the video as part of the sales process.
- Event Recordings: If you attend a conference or a show, you can video your talks or presentations, recordings visit other on-site events, participant interviews and more.
- Recording what's on your screen offers an opportunity for tutorials or tours of your product/service or website.
- Webinars: Webinars are very popular marketing tools to attract potential buyers. They can also be used as raw materials.
- Programs: Creating and selling courses, including video tutorials as a method of teaching your ideas.
- Instead of blogging, consider videoing your message.
- Many social media broadcasts now offer live video broadcasts where you can capture spontaneous moments in your life or business to share.
Tools and resources needed to create videos
There are many entrepreneurs who have fancy equipment, but you can start now with a smartphone or webcam. What you will ultimately need to create and distribute videos depends on the type of video and your purpose. Day-In-the-life and live broadcasts can be performed on your phone. The videos that include the screenshots tutorial need software that will record your screen. Here is a list of some of the tools and resources you may need:
Read: How To Successfully Create A Marketing Plan Through Social Media For Home Business
- Webcam
- Smartphones and/or video cameras
- Microphone to boost sound. You can take a microphone for your computer and smartphone.
- VoIP video recording or web conferencing online. If you are conducting interviews or holding a webinar, you will need a service that not only can connect you with others but record the event as well.
- Editing software. Some computers, especially those that have webcams, come with basic editing software. Many people like Camtasia, which offers a ton of bells and whistles. There are less expensive options too. You can also get a video editing app on your phone.
- Photo Editing. For logos, title frames and other graphs, you might want a photo editing software, or you can use online options like Cava or PicMonkey.
- Royalty Free videos, graphics and stock music.
- Lightening. Depending on what you are shooting, having good lighting can help perk up the boring settings.
- Tripod to hold the camera.
- A document camera or phone clip holder that can be set (less expensive). If you ever want a video with your camera facing down, for example, you write on paper, a document camera or a phone clip holder is ideal.
- Video Hosting. YouTube is free and has the largest reach. However, there are other videos that host the options you may want to consider depending on your goals. For example, if you want to have a video on your site without the YouTube logo, you can use Vimeo.
Things to consider when creating a Video for your home business
You can open video footage on your phone, record videos and upload to YouTube in a matter of minutes. However, if you plan to make a video an integral part of your home business, there are a few things you should consider.
- Who is your audience and what do they want? Give your market something worthwhile. This will not only increase the chances that they will buy but also, that they will share your video with others.
- Plan your videos before you shoot them. The most precise Video at the moment is concise and straight to the point, which should be done by deciding what you want to say before you hit the tape.
- Be authentic. You may find it strange in the video, but being yourself is important because ultimately what you are selling
- Tell a story. Your Video should have a beginning, middle with increased tension, and resolution at the end.
- Have a purpose. What do you want your audience to do with video? It can sign up for your email list or follow your YouTube channel. There's always a call for audiences.
- For longer videos, changing views and angles. Sitting in one position for a few minutes can be boring. Instead, create interest by using different images or integrating graphics and other features.
- Use the same brand (logos etc) as you have on your website and other business marketing materials. Don't forget to enter your website URL in the video.
- Use YouTube descriptions. If you post your video on YouTube, use the description to not only show what's on the video and the viewers will benefit, but also, information about your website and how to follow you on social media,
- Stick your videos on your website. This will increase interest and engagement on your website. If you build your site with WordPress, you can use the plugin to have a video gallery of all your videos on your site.
- Use keywords in your video title and captions, as you would for other content to maximize SEO.
If you have refused to use the video, now is the time to resolve your doubts. This Video is too powerful a tool and will only become more popular and expected by consumers, not to add it to your home business.
Thus the article about the How to Build Your Home Business With Videos century we can say that hopefully can provide benefits and information for you.