But when Deutsche tried to expand its business with Zalando by offering to hold more cash for free, than charging expenses, Zalando (Zalando) ZALG.DE) had declined.
The company, whose revenues have grown to 5 billion euros ($5.6 billion) in 11 years since it was established, wants to continue spreading the risk by abandoning its money with a wide range of institutions, sometimes for a fee.
"Bank Deutsche Bank is a bank that is always relevant but, nevertheless, we see the possible risk and try to reduce our risk to reduce the risk and sleep soundly at night, Dominican Kilka-Roth, which leads risk management Zalando, told Reuters.
Zalando's way of standing indicates that this tool can be a powerful sewing tool, which wants corporate banking to be Deutsche Bank's soul, as it was when the loan was established in 1870 before the German unification.
Since Bank Deutsche started 20 years ago in the end failed but expensive drive to become a Wall Street trading powerhouse, many have changed in the domestic market.
A large number of domestic and foreign banks nod to his business while it is interrupted by global banking investment ambitions, leaving the German market a lot more crowded now.
Commerzbank of Germany. CBKG.DE) and HVB, a subsidiary of the Italian Unicuredit (CRDI. MI), had pursued German company clients both large and small for some time and brought more senior bankers to accelerate their encouragement.
At the same time, foreign banks, including the U. S. Giants JPMorgan (JPM. N), Goldman Sachs (GS. N) and Morgan Stanley (NN. N), had made a breakthrough while the Chartered standard (STAN. L) recently set up a shop across the street from Deutsche with a view to target German companies.
What's more, since the financial crisis, German companies tend to use multiple lenders, making it harder for Deutsche to re-establish itself as the so-called Hausbank for German corporations.
Deutsche pushing also comes as Germany, which is Europe's largest economy, the risk of falling into the recession for the first time since 2013 after years of low interest rate penalties.
On Friday, the shares in Deutsche Bank reached a record low below 6 euros. In 2007, before the global financial crisis continued, stocks rose above 90 euros.
' LOST OUR COMPASS '
Earlier this year, the German government encouraged Germany to Deutsche join the crossing of the rival city of Commerzbank to stabilize the lend. But the talks failed, leading the Deutsche announced major revamp and push the big company last month.
Sewing Party Tofu Deutsche has lost its land but is determined to suppress its strategy to create a bank-to the company's property institutions and to help more German companies become global power plants.
"This is the Deutsche Business Bank established for, however, we must admit that we are losing our compass in the last two decades," said sewing in July. "Now we're going to make the business stronger than ever."
Deutsche plans to incorporate banking businesses in various divisions into a large unit, and target German companies in a medium-sized, known as Mittelstand, as well as blue-chips.
Michael Schleef, head of Deutsche Banking Company in Germany, told Reuters there was a 58% increase in inbound orders since Oct. 1, though he refused to provide details. The phone and the client's visit climbed 50% per banker after years of stagnation and the feedback was "very positive", he said.
Deutsche also plans to expand new markets in Eastern Europe and southeast Asia, he said. "We don't feel uncertainty from clients."
The Mittelstand is the backbone of the German economy but has long been neglected by Deutsche, instead switching to smaller rivals. Mario Ovoven, president of a national Mittelstand company, said many things will depend on what Deutsche approaches them as partners, or donnish bankers.
A big problem for Deutsche because starting a new strategy is that it has slipped into the German league table.
By far, Deutsche has been absent from several major transactions involving German companies. When chipmaker Infineon Technologies (small company) IFXGn.DE bought American Semiconductor. O) for $10 billion-the largest deal abroad by the German company in 2019-it was suggested by Credit Suisse (CSGN. S), Bank of America (BAC. N) and JPMorgan.
In the rankings for the cost of the merger and takeover involving German companies this year, Deutsche has slipped into sixth place, according to the data from Dealogic. Deutsche ranks between the top five banks since at least 2000, often in the top spot.
Deutsche lied to share credit cards for German companies as well, according to Dealogic. It is still ranked first for their bond issues but the market share has declined by two-thirds since 2000, data shows.
Deutsche also goes to the sixth position of the fifth tables.. For banking transactions between 2016 and 2018,.. .. .. According to the Coalition, which analyzes the banking industry.
And in a token company that spreads their business around more, 22 of the 27 German companies that are active in transactions provide a smaller portion of fees for their major banks over the last five years than in the past five years, According to Reuters analysis of Refinitiv data.
' LONG JOURNEY '
The competition intensifies at home in given examples by the case of Duerr (Duerr) DUEG.DE), a 120 year old company that makes factory equipment for the automobile industry.
In 2014, Duerr counted the Deutsche between seven major banks for loan syndicated. In the new deal this month, Deutsche is now one of 13, wide circles covering Bank of China (601988. Ss), Dutch bank ING (INGA.AS), and JPMorgan.
"Nobody puts all the eggs in one basket," says Christian Aue, a vice president for finance and Finance company at Duerr.
Andreas Thomae of the fund manager Deca, who is a big investor at Deutsche, said: "It is now very important for banks that corporate customers accept new strategies."
"It will be interesting to see if it can increase revenue in the division as planned. God said: " (if so), then verily you have lived here long enough,
When Zalando cancelled the Deutsche offer, the bankers tried to reduce the company's doubts, Kilka-Roth said, but it was unsuccessful.
Deutsche Bank refuses to comment on Zalando.
Bank Data shows Zalando is not the only company that has doubts. The company began to reduce cash deposited with Deutsche a few years ago as the bank's misery was installed, according to data from the Bank's annual report.
Corporate deposits, which are mainly derived from Deutsche business transactions, fall 8% between 2015 and 2018.
Narrowing short-term deposit measures from large deposits – excluding excluding excluding from banks and companies conducting banking transactions such as cross-border payments – shows even falling rods. Deposits with maturity of less than a year, for example, fall 32% between 2015 and 2018.
Deutsche Bank denies any drop-off advice in deposits related to customers ' concerns about banks.
In contrast, the decline is the result of attempts by Deutsche to convert deposits from large corporations to alternative investments to avoid negative interest imposed by the central Bank of Germany, the spokesman of the Deutsche bank.
Deposits from smaller company clients have increased two digits over the last three years, he said.
' COMPLETE CONFIDENCE '
The Regulator said the bank was on the first footing of in 2016 when they feared it on the verge of collapse after being public it had to pay a good multi-billion dollar fine for its role in the US mortgage crisis.
Then, some of Germany's leading industrial companies were discussed taking a symbolic stake in Deutsche Bank to help through the chaos. But no action is taken.
Sewing, which became CEO last year, now wants to greet the investors of the German company, according to someone who has talked to him. Deutsche refuses to comment.
It is unclear how it expanded Zalando in Germany due to some public speaking companies about banking relations.
RWE ' RWEG.DE) Chief financial Mark Krebber, for example, told Reuters the German energy company has a "full trust in the power and performance of Bank Deutsche and saw it on the right path under the start of the German restructuring".
Deutsche banking business already accounts for 5 billion euros in annual revenues, according to bank calculations. Sewing says it should be able to increase that to 6 billion euros with 2022, "Not by doing rocket science, but by harvesting only low-hanging fruit ".
He pointed out the fact that the bank already had a relationship with all 30 companies in Germany's main DAX stock market. The GDAXI.
"In the first half of 2019 alone, we facilitated payment worth more than 100 trillion euros," sewing said in July.
A recent survey of the Bain Consultants & the company, however, found revenues and prowess in the company's banking sector was the lowest in Germany since the financial crisis due to increased competition.
"When we talk to our clients, they have a very aggressive plan in the company's banking space this year," said Christian Graf, author and consultant for the banking industry.